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A new study seeks to better understand how businesses may use Facebook to go beyond just acquiring Likes, to engaging and communicating with customers...

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According to studies from diverse research and analysis firms around the globe, a Facebook Fan is worth $136.38, a Twitter follower is worth $2.00,...

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Effectively managing a Twitter account can sometimes be a chore. It’s difficult to keep up with followers, steer clear of spam, or know if...

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There are 901 million Facebook users, and the average user creates 90 pieces of content each month, according to the company. Filtering through this...

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There are six types of posts you can make to your Facebook page: Video, Photo, Link, Question, Event, and Text. This article outlines reasons...

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At a time when large retailers like Gap, Nordstrom and J.C. Penney have shuttered their Facebook stores, smaller ecommerce merchants appear to be finding...

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Facebook continues to launch new features in an attempt to position itself as a marketing platform. The latest is targeted page posts, which enable...

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Twitter is about what’s happening right now. For companies, Twitter can be an effective platform to reach and to interact with an audience. Here is...

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Twitter offers two affordably priced advertising options for smaller businesses: “Promoted Accounts” and “Promoted Tweets.” Promoted Accounts. Twitter looks at your current followers and then...

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LinkedIn recently launched a redesign of its Company Pages. It initially offered the redesign to a few select companies. But last week, it made...

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Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and...