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Marketing, the act of communicating value to prospective customers, has changed significantly in the past few years, impacting not just how businesses must promote products...

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The holiday season is gearing up. For ecommerce merchants, it’s important that their triggered and transactional emails are functioning correctly. The objective of these...

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One of the biggest challenges in affiliate marketing is working with loyalty sites, which provide consumers with cash back, points back, or some variation...

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Email marketing is one of the most powerful promotional tools available to online sellers. When done well, a good holiday email marketing campaign can...

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Many ecommerce merchants use email service providers to deploy outgoing messages and manage subscribers’ email addresses. But there are other companies that offer useful,...

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Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and...