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These days, small businesses use a variety of social media sites in their marketing efforts. Cheat sheets are a helpful way to keep the...

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How many times have you purchased a product just because one of your Facebook friends did? Likely, your answer is, “Not very often.” As retailers,...

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LinkedIn recently launched a new version of its user profiles. It will be available to all members in the coming weeks. More than just...

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Facebook’s new search feature, Graph Search, has placed renewed emphasis on the importance of local search. We addressed Graph Search last week, in “Facebook...

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Facebook’s new search feature, Graph Search, has placed renewed emphasis on the importance of local search. We addressed Graph Search last week, in “Facebook...

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The continued growth of Google+, along with an increased understanding of the nature of the platform, has caused many companies to establish a presence...

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Myspace is one social network I thought I would never address again, especially in a business context. The site became the most popular social network...

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A number of changes have taken place at Facebook with regard to how businesses use the platform. I will be reporting on these over...

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Several large brands — including Oreo and Tide — took advantage of Super Bowl 47’s blackout to quickly create Twitter ads. Oreo’s ad reminded followers...

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The merits of selling goods on Facebook are a topic of much debate. Several large retailers, including GameStop, Gap, jcpenney, and Nordstrom, experienced disappointing...

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Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and...