Marketing

Marketing

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Short-term holiday pop-up shops can boost sales, help test a new channel, reduce Christmas inventory, and even help online brands grow. The pop-up retail trend...

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On Cyber Monday, online shoppers will endure an email deluge as nearly every retailer sends some special offer to its active subscribers. A last...

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Apps like Periscope and Meerkat have thrust live streaming video into the social media spotlight. Brands have been quick to respond — experimenting with...

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It is a headache tracking PayPal transactions in Google Analytics. There are currently no options for placing Google Analytics tracking code on PayPal’s pages....

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Online retail marketing requires a steady flow of written content. Entrepreneurs and small-business marketers must write product descriptions, blog posts, email offers, and social media...

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Editor’s Note: Meet Armando Roggio at Ignite 2015, our conference on Sept. 16 and 17 in Dallas, where he’ll co-present three sessions: “How to...

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Editor’s Note: Meet Carolyn Nye at Ignite 2015, our conference on Sept. 16 and 17 in Dallas, where she’ll present two sessions: “Email Marketing...

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It’s easy for new Amazon sellers to get caught up in the excitement of 240 million shoppers. But, while Amazon recruits more than 100,000...

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Editor’s Note: Meet Armando Roggio at Ignite 2015, our conference on Sept. 16 and 17 in Dallas, where he’ll co-present three sessions: “How to...

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Editor’s Note: Meet Carolyn Kmet at Ignite 2015, our conference on Sept. 16 and 17 in Dallas, where she’ll present two sessions: “Getting Started...

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LATEST REVIEWS

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Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and...